About the partnership

The aim of Transforming Trowbridge is to enhance the town’s prosperity and environment in line with its status as Wiltshire’s county town.

The project - which started life as a planning exercise called the Vision for Trowbridge - has been led by a steering group made up of representatives from West Wiltshire District Council, Wiltshire County Council, Trowbridge Town Council, Trowbridge Chamber of Commerce, the South West Regional Development Agency and other key partners.

This group was set up in 2002 when the emerging Regional Spatial Strategy for the South West identified Trowbridge as a strategically significant town within the region, where an increased proportion of new development should be located.

The aspiration to raise Trowbridge’s profile to a level deserving of a county town, coupled with the development potential of significant sites in the town centre, has provided the impetus to move away from piecemeal, uncoordinated development towards a strategic, comprehensive approach to regeneration.